A community " online salon" that has become more common due to the establishment of celebrities and entertainers . It continues to grow as a platform, and it seems that consumers who are interested are increasing as opportunities to go out have decreased due to the corona crisis.
What kind of community is the online salon, which is attracting attention on SNS as a new web service?
We will introduce an overview of online salons, which are widely used as business content, as well as how they work and how to make them.
How does an online salon work?
In recent years, we have heard more and more about web services such as SNS, “online salons,” which are communities that pay monthly fees. It is a hot topic service established by various celebrities, and it is a mechanism that only the owner who presides over the salon and the member who has paid can participate.
The monthly fee is decided by the owner (salon organizer), and it is a service that allows you to create a community by holding events and lectures with video content, creating a place for exchanging opinions such as off-line meetings.
Because it is not open to the public, close communication is possible between members, and since the direction and goals are similar, it is easy to create a sense of familiarity and camaraderie.
What can you do at an online salon?
One of the reasons why online salons are attracting attention is the need for useful information. In today's diversifying lifestyles, even with the hurdle of a monthly fee system, members who want to "get useful information for themselves" and organizers who want to "deliver information that others don't know to as many people as possible" are connected, creating a community. This is the flow of creating a profit model.
The point is that if you can set targets and build original content, you don't have to be a celebrity to be successful. Let's take a look at the specific areas below.
●Business field In the field of
business, you can conduct lectures that create opportunities such as starting a business, and activities that solicit and delve into proposals for corporate events and business themes. It's okay to introduce your target business and raise funds for your purpose. It is also possible to get together with members who sympathize with a big project proposal that cannot be covered by a single company, and to proceed with the project toward its realization.
●Field
of skill improvement A community for skill improvement is a seminar-like community where experts with various skills hold lectures and share their own knowledge. It is also possible to aim for career advancement by acquiring information and know-how that could not be obtained from professionals in each field.
●Hobbies
It seems that content that allows students to enrich their hobbies by taking lessons in the fields they are interested in is also popular. There are also salons where members can enjoy activities such as yoga and ballet while interacting with each other like club activities. It can be said that the increase in the number of hobby online salons is due to the fact that people are less likely to go out due to the corona crisis, and attention is being focused on health and exercise.
How to make an online salon?
You don't have to build a salon from scratch, but you can use the platform to create it without spending money or effort.
Choose from "DMM platform", "community function in Facebook", "note circle function", etc.
DMM is designed with the functions necessary for communicating with participants, so it does not require cooperation with other SNS, and is a dedicated community service with a support environment.
When using Facebook's community function, it is necessary to first consider how to manage sales, payments, etc., and how to operate it yourself. Once you have set those items, you will be able to use the existing live distribution function and operate it easily.
On the other hand, note has a function that automatically calculates the sales and membership fees earned from content and allows you to check the current earnings situation. It is a service that you want to use when you want to open a salon without spending time and effort.
What is the flow of online salon operation?
When opening a salon, select the above-mentioned platform, create membership fees and rules for operation, and consider measures for how to attract customers.
Membership fees are said to be in the range of 1,000 yen to 10,000 yen per month, but you should determine the amount depending on how big you want your salon to be, your target audience, and what kind of information and content you want to focus on. deaf.
It is also a point to decide what to do with the inflow route to attract customers and to promote activities to spread the word about the opened salon.
Summary
An online salon that generates revenue by grasping the diversifying needs of users and building an original community. It is important to have a clear concept to "increase member satisfaction" and "create new customers" through various measures.