Accurately capturing the subtle moments is critical to the success of your business. A "mobile-optimized" site, which formats the website for mobile use, encourages mobile users to use it, and is more likely to have subtle moments.
In this article, we'll explain why mobile optimization is essential, and introduce three points that will make your business successful with mobile optimization.
Why you Need Mobile Optimization
With the widespread use of smartphones today, consumers can use their smartphone to collect a variety of information instantly when they want to know, visit or buy. According to Google, in 10 countries, including Japan and the United States, the number of searches using smartphones has already exceeded that of personal computers.
When users want information, it's no wonder that mobile search makes it easier and faster to meet their needs. In addition, the ability to find information more quickly has enabled mobile search users to make faster buying decisions. Additionally, 59% of users say they are more likely to buy products and services from companies with faster mobile sites.
The key to expanding and succeeding business opportunities is to accurately capture the "subtle moments" when consumers take action. For this, it is essential to ensure that online users using smartphones are included, and "mobile optimization", which is designing websites for mobiles, is imperative.
When users want information, it's no wonder that mobile search makes it easier and faster to meet their needs. In addition, the ability to find information more quickly has enabled mobile search users to make faster buying decisions. Additionally, 59% of users say they are more likely to buy products and services from companies with faster mobile sites.
The key to expanding and succeeding business opportunities is to accurately capture the "subtle moments" when consumers take action. For this, it is essential to ensure that online users using smartphones are included, and "mobile optimization", which is designing websites for mobiles, is imperative.
Importance of mobile optimization
According to Google, a one-second delay in loading a site results in an 11% decrease in page views, a 7% decrease in conversions, and a 16% decrease in customer satisfaction. Plus, the longer it takes to appear, the more users will leave the site.
From this we can see that mobile users want quick notification provision. In order to prevent mobile users from leaving, it is necessary to meet these user requirements, and it is important to increase mobile performance speed. In order to reduce the data loading time, it will be necessary to design the site according to the mobile screen and usage scene.
In addition, it is also important to optimize the user interface (*) for mobile. This is because ease of understanding processes and ease of input are factors that drive users' willingness to shop, and user interfaces that are not optimized for mobile cause users to leave. With the mobile-optimized user interface, users will be able to quickly access the information they need and will be able to move forward without stress.
Google Live sense Co., Ltd. Ltd., which operates a part-time job recruitment site, as a successful example of customizing the user interface for mobile phones. By simplifying and reducing the number of input items in the application form, the company has significantly increased conversions and has been able to expand business opportunities.
* User Interface (UI) The common interface (point of contact) that connects users (users) and computers. A mechanism for exchanging information between a user and a computer. Recruitment site application form, travel site reservation form etc.
From this we can see that mobile users want quick notification provision. In order to prevent mobile users from leaving, it is necessary to meet these user requirements, and it is important to increase mobile performance speed. In order to reduce the data loading time, it will be necessary to design the site according to the mobile screen and usage scene.
In addition, it is also important to optimize the user interface (*) for mobile. This is because ease of understanding processes and ease of input are factors that drive users' willingness to shop, and user interfaces that are not optimized for mobile cause users to leave. With the mobile-optimized user interface, users will be able to quickly access the information they need and will be able to move forward without stress.
Google Live sense Co., Ltd. Ltd., which operates a part-time job recruitment site, as a successful example of customizing the user interface for mobile phones. By simplifying and reducing the number of input items in the application form, the company has significantly increased conversions and has been able to expand business opportunities.
* User Interface (UI) The common interface (point of contact) that connects users (users) and computers. A mechanism for exchanging information between a user and a computer. Recruitment site application form, travel site reservation form etc.
3 Keys to Business Success with Mobile Optimization
To drive a business to success with mobile optimization, it's essential to work together from the field team to management to work on mobile solutions. In other words, it is important to share awareness of mobile measures across the organization.
Google highlights the following three points as the secret to successful mobile optimization focused on the organization.
Point 1. Securing Resources It is important to understand the role of mobile sites in marketing and to secure the resources needed for mobile optimization, such as setting up a dedicated team.
Point 2. Cross-functional collaboration Cross-functional refers to an organization that crosses the boundaries of departments and positions and gathers human resources with different knowledge and experience. By collaborating with departments other than marketing, we can rapidly promote mobile solutions from multiple perspectives.
Point 3. Understanding of top management To secure resources and have cross-functional collaboration, understanding of top management is essential. If the top management understands the importance of mobile measures, they will be able to make decisions and execute smoothly with respect to resources and cross-functionality, which will lead to quick success for the business.
Summary
To drive your business to success, it's important to accurately capture the "subtle moments" when consumers take action using their smartphones.In order to capture micro-moments, it is essential to ensure that online users using smartphones are included, and 'mobile optimization', which is designing websites for mobile devices, is essential.
To prevent mobile users from leaving, it is necessary to increase the mobile performance speed and optimize the user interface for mobile.
Google points to the following three points as key points for a successful business with mobile optimization.
1. Securing Resources
2. Cross-Functional Collaboration
3. Top Management Understanding